1. Know Who Your Audience Is
Before you can begin any blog, you must understand who your audience is. What is in your reader's mind and what would attract him/her to your blog? It is not merely about presenting material but rather about offering information that is going to be of interest to the person who visits your blog. So it is not only about you but about what interests your reader. It is very important to come up with material that everybody can understand. This does not mean that your reader will necessarily relate to everything you say, but they will be able to understand it.
2. Make Your Blog Beneficial to the Reader
It is absolutely your choice to decide what subject matter you will write about on your blog. Yet, the best approach is to write about something that would be of interest and benefit to your reader. Today the internet is the primary way of conveying information around the world. It would therefore seem most appropriate to use this technology to provide useful information for the people who visit your blog.
3. Readers Love Visual Images
There is something about visual images that is very attractive to the human brain. This suggests that adding images will prove beneficial in attracting readers. However, this does not mean that you must post your own image on your site although many would suggest that adding a personal image may give you a more personal connection with the reader. It does however mean that any picture you post should not be insulting to any of your readership.
4. Keep Your Blogs Simple
In order to make your blog interesting and readable, don't try to use highly technical language. Your blog should not be a university treatise or debate, so keep it short and simple. Bear in mind that most people who use the Internet usually do more scanning than scrutinizing each site word for word. Therefore, it will be more profitable for you if you don't bore your readers with lengthy articles.
5. Interactivity will Keep Your Readers on Your Site
Interactivity is captivating. The more interactivity you have on your site, the longer people will remain. So make your blog interactive. Add video and audio clips to your site. Enable comments and feedback on your blog. In this way, you can get some impressions or reactions of other people. Who knows, you might even gain some friends just by making them feel at home on your blog.
A blog must have a purpose in today's internet world. It is useful tool and perhaps the best way for any aspiring writer to learn his/her craft. Therefore, for people who wish to harness their writing craft, blogs may be the best way to achieve this.
As they say, blogging is the contemporary term of creative and commercial writing.